Content is king - but for how long?
Article: https://www.nytimes.com/2021/01/15/style/snapchat-spotlight.html Virality is fascinating to me, mainly because it's one of the few things today that is hard to manufacture or curate online (for the most part). Yes, the orange instagram post for fyre festival was created to go viral (and did) but there are few examples of those. With the monstrous growth of TikTok, virality becomes the dominant feature. Any person with a smartphone + data can create a video that could be featured on the FYP (For You Page), earn them thousands to millions of followers and potentially result in a lucrative contract from the TikTok Creator Fund. Instagram (owned by the perennial feature copier, Facebook) soon followed in TikTok's footsteps and created Reels. Although Facebook had the ecosystem and user base to quickly ramp up and compete, the features still did not match TikTok's unique algorithms. Now, per the article highlighted above, Snapchat has entered the game. Instead of co...